Godrej Food Trends Report 2024 Highlights India’s Culinary Provenance Revolution
The much-awaited Godrej Food Trends Report 2024 was unveiled at Godrej L’Affaire 2024, spotlighting the future of India’s evolving food culture.
Launched by Tanya Dubash, Executive Director and Chief Brand Officer, Godrej Industries Limited, the seventh edition of the annual report centres on the theme “Provenance”—a deep exploration of the origins of food, regional culinary traditions, and the growing consumer focus on authenticity and sustainability.
The launch event drew food enthusiasts, industry experts, and celebrities including Malaika Arora, all eager to discover the trends shaping India’s culinary future.
What Is the Theme of Godrej Food Trends Report 2024?
The 2024 report explores how food provenance is becoming central to India’s culinary conversations.
It highlights how modern consumers are increasingly seeking transparency in food sourcing, ethical production, and stronger connections between farm and plate.
This growing awareness is driving demand for sustainable practices while preserving India’s rich culinary heritage.
Commenting on the report, Tanya Dubash said:
“The Godrej Food Trends Report 2024 celebrates India’s rich culinary heritage while sparking conversations around mindful nutrition, authenticity, and innovation in food.”
Insights from Over 190 Food Industry Experts
The report gathers perspectives from more than 190 culinary thought leaders, including celebrity chefs, nutritionists, food bloggers, and hospitality experts.
According to Rushina Munshaw Ghildiyal, Managing Director of Perfect Bite Consulting and Curating Editor of the report:
“India is emerging as a global culinary powerhouse, where provenance is shaping meaningful conversations around food, flavour, and sustainability.”
Top Food Trends from Godrej Food Trends Report 2024
1. Culinary Tourism Will Drive Travel
A remarkable 92.3% of experts predict travellers will seek immersive culinary experiences through authentic food tours and regional dining adventures.
2. Bespoke Cocktails Will Rise
Around 82.7% of experts believe bars will increasingly feature curated menus centred on Indian-origin spirits and regional flavours.
3. Artisanal Chocolate Will Gain Popularity
With 94.2% expert support, Indian chocolatiers are expected to showcase local cacao and origin-driven chocolate craftsmanship.
4. Korean Food Goes Mainstream
K-food continues its rise, with Korean dining concepts such as ramen, robata, and teppanyaki becoming more popular across India.
5. Ghee Makes a Strong Comeback
Experts predict 84.6% renewed interest in ghee as health-conscious consumers reconnect with traditional Indian ingredients.
6. Women in Food Take Centre Stage
The report highlights growing recognition for women chefs, brewers, entrepreneurs, and regional custodians shaping India’s food industry.
Why This Report Matters
Since launching in 2018, the Godrej Food Trends Report has become one of India’s most credible platforms for forecasting food and beverage industry shifts.
Drawing insights from over 1,500 experts over the years, it continues to map the future of Indian gastronomy.
The Godrej Food Trends Report 2024 reinforces one clear message: India’s culinary future lies in celebrating its roots while embracing innovation.
