L&M SPECIAL
SCIENCE & TECH
OkCupid study reveals millennials value personal choice over society’s judgement
Team L&M While planning their first ever 360-degree brand campaign in India, international dating app OkCupid wanted to understand what Indian millennials want from life and relationships. They gathered responses from users, in the age group of 25 to 35, to questions on the app that inform OkCupid’s algorithm to make suggestions of compatible matches. The data […]Read More