Tags : nutrition

FOOD

India’s Beverage Market Is Evolving Beyond Refreshment as Wellness Takes

Parimal Shah India’s beverage industry is undergoing a remarkable transformation. Once driven primarily by taste, refreshment and tradition, today’s beverage choices increasingly reflect changing consumer lifestyles, growing health awareness and a desire for products that offer more than just hydration. Across urban and semi-urban India, consumers are paying closer attention to what they drink, seeking […]Read More

FOOD HEALTH

Jaggery: India’s Ancient Superfood Sweetener Deserves a Modern Revival

Upasana Kaura India’s centuries-old natural sweetener is quietly returning to modern kitchens. Jaggery (gur) is no longer just a traditional winter staple. It is becoming a symbol of sustainable nutrition, indigenous knowledge, and healthier living. Often called “medicinal sugar,” jaggery is an unrefined natural sweetener. It is made by concentrating sugarcane juice without chemical processing. […]Read More

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