The world of fitness is not new to the name of SHWETAMBARI SHETTY. A banker-turned-fitness trainer-turned-entrepreneur, Shetty has spent the last decade changing the face of fitness in the country by making it more available, accessible and affordable through health and fitness chain, Cure.Fit. The fitness expert released her book this Monday, Get Moving! through which […]Read More
Team L&M To challenge one of the most common misconceptions – getting healthy is a complex, time-consuming and an arduous exercise – a 12-day mega fitness festival, Mission Fit India, was launched in the National Capital. Coinciding with the ongoing fitness challenge initiated by Union Sports Minister Rajyavardhan Singh Rathore, the festival got off to […]Read More
How to make fitness more exciting and less boring was the existential question that drove Akash Korgaonkar to take up fitness as his entrepreneurial pursuit. An ironman triathlon finisher, Akash is the founder of Ruggedian, a sports, adventure and lifestyle company which organises marathons, obstacle races and corporate training programmes with an aim to democratise […]Read More
With the launch of PUMA TRAC to encourage India to adopt a fit and active lifestyle, PUMA and Virat Kohli launched the #1MILLIONPUSHUPS initiative earlier this month. The initiative received an overwhelming response from fans and fitness enthusiasts alike. In just 18 days, India, led by Virat Kohli, has achieved one million push-ups. This is a […]Read More
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