Ayurveda products now available at dedicated store on amazon

 Ayurveda products now available at dedicated store on amazon

Team L&M

Ayurveda products will now be available at a dedicated store on Amazon. The store was launched by Union Minister for AYUSH Sarbananda Sonowal at a virtual event.

This Ayurveda product storefront will enhance visibility of unique Ayurveda products such as various kinds of juices, skin-care supplements, immunity boosters, oils and more from small businesses and start-up brands. It will make shopping easier as product selection has been organised according to focus areas and health benefits such as pain management, immunity boosters, blood purifiers, womenโ€™s health, weight management, mental wellness etc.

Speaking at the event Sonowal said, โ€œIt is important to scientifically develop Ayurveda, Siddha, Homeopathy medicines for Covid19, it is equally important to establish a robust marketing network of these products to reach to the masses. I am happy that Amazon through its e-commerce platform has been instrumental in strengthening the supply chain by ensuring the delivery of the products, whether it may be Chyavanprash, Ayush Kadha, or Ayush -64. As a nation, we need to take the necessary steps to encourage small and big companies as well as startups to focus on making Ayush a part of our daily lives which will be a step forward towards fulfilling Prime Minister of Indiaโ€™s vision of Atmanirbhar Bharat.โ€

The Ministry is also promoting the Ayu-Raksha kit, Bala-Raksha kit and Swasthya Raksha kit developed by All India Institute of Ayurveda for protecting the people from Covid. These kits are a combo-pack of 3-4 Ayurveda medicines e.g. Samshamani vati, Anu Taila, Ayush kwath and Chyanprash. He said, these kits can be made available to the public by Amazon through an e-commerce platform.

โ€œAyurveda has always been a part of the Indian way of life and we are happy to launch this dedicated storefront,โ€ said Manish Tiwary, Country Manager, India Consumer Business, Amazon India.

 

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