Dhruv Sayani Sit in any Indian home long enough and a small thing becomes audible. The grandmother says she is going to “freshen up.” The mother says she is “getting ready.” The nineteen-year-old says she is “doing her routine.” Same family. Often the same mirror. Three different verbs for the same set of small acts. […]Read More
Team L&M Pandemic impacted a 360 degree change in the way we work and live. Many new norms, hitherto unthinkable, have gained permanence in life. No part of life has been left untouched. And among these is consumer behaviour. To find out how the pandemic changed the consumers’ brand preference during different times of the […]Read More
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