Youth prefer mobile dating apps over matrimonial sites
- RELATIONSHIPS
Life&More- 1
- 6 minutes read
Team L&M
Matrimonial websites are passé as singles across metros in India are hooking up via location based, free mobile dating applications and social media networks, claims a survey done by ASSOCHAM Social Media Foundation (ASDF) recently.
Mobile apps like Tinder, Happn, TrulyMadly, OkCupid and others operate relatively on a similar mechanism. And, are specifically designed for dating. People usually use their social media profile and verify their account on other networks to further enhance their credibility.
Researchers contacted over 1,500 people aged 20–30 across 10 centres—Ahmedabad, Bengaluru, Chandigarh, Chennai, Delhi-NCR, Hyderabad, Indore, Kolkata, Lucknow, and Mumbai.
Times Are Changing
“We are living in times of great change, today’s youth is taking control of various decisionsbe it related to career, money, relationships. So, it comes as no surprise that they are using Technology in something as important as finding a life partner,” says ASSOCHAM secretary general DS Rawat.
“Dating apps are likely to gain much more popularity and following in the near future as they offer more choice and chances to meet people and connect with them online,” he added. “Though currently, it is at a nascent stage and not even worth Rs 500 crore with rising number of youngsters across India giving a try to online dating, it will soon become a multi-crore industry,” he said further.
Dating Apps Are For Casual Dating
A majority of the total respondents said they had used a dating app for casual dating, meaningful relationship/ connections outside the prescribed norms and traditions. While about 20 per cent people said they were using matchmaking apps as they were more serious about finding a lasting partner. Of the remaining, about 10 per cent said they use matchmaking apps to interact socially or for networking in ways other than dating and the rest said they had no idea about such mobile apps.
Some of those who had used a dating app said they would prefer using a reliable and free dating app to find their life partner instead of using a matrimonial website or columns of a newspaper. They say arranged marriage is outdated and old-fashioned.
Apps Offer Easy Assessment
They said dating and matchmaking apps make it easier to assess potential partners based on factors like physical appearance, photos, age, weight, complexion, nationality or location, common interests, profession, and lifestyle—while keeping this information private. This privacy sets them apart from matrimonial portals, where parents can also access profiles to find matches based on religion, caste, and other criteria.
When asked why they prefer or avoid dating apps, the majority said they find them safe and secure, as these platforms allow them to maintain anonymity while still offering the option of full disclosure. Users remain in complete control of whether to share their name, email, photos, or other personal details. Additionally, they can connect with people worldwide without any limitations.
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