Tags : lockdown


The big shift

Post Covid-19, brand promotions to transition onto online platforms Bhaskar Majumdar The Covid-19 pandemic and the nationwide lockdown to contain its proliferation are binging about dynamic changes across every aspect of our lives and advertising, brand communications and marketing are no exceptions. While businesses across the spectrum are rethinking of ways and realigning strategies to […]Read More


Getting back to reading again

Amita Dua All these years, everything seemed to be going fine. Everything and everyone seemed to be busy with their routines. Life, in general, seemed to be calm and beautiful. And then one day, before one could even realise, everything went topsy-turvy. Life was so calm and beautiful unless one day, everything just stopped. And […]Read More


Life has changed in ways, hitherto unimaginable

Bhaskar Majumdar As India witnesses a complete nationwide lockdown announced by our PM to mitigate and arrest the spread of the novel coronavirus and protect citizens from its manifold health implications, there has been seismic shifts in the way we live our day-to-day lives. While the shutdown across industries has its obvious economic impact, businesses […]Read More


Way to freedom is within us

Vanshika Bisaria We, humans, seem to be in a similar situation as a caged bird or animal — though with an illusion of freedom. This illusion may be due to the fact that somewhere deep inside, we know this period won’t last forever. That we are humans and will eventually get free from it all. […]Read More


Kahaani Coronikaaaa Ki

Team L&M  The more famous the character you play on screen, big or small, goes on to show your skill and talent. Something that happened with actress Urvashi Dholakia who played Komolika in the first edition of TV series, Kasautii Zindagi Kay.  When the Prime Minister Narendra Modi extended the lockdown till May 3, a […]Read More


#MuskurayegaIndia to reach millions through Likee

Team L&M Over the last few days, you must have watched a few members of Bollywood fraternity — Akshay Kumar, Tiger Shroff, Rajkummar Rao, Kartik Aryan, Ayushmann Khurrana, Vicky Kaushal, Kriti Sanon, Bhumi Pednekar, Siddharth Malhotra, Ananya Panday, Kiara Advani, Rakul Preet Singh, Taapsee Pannu, cricketer Shikhar Dhawan and Jackky Bhagnani – getting together for […]Read More


पूल टेस्टिंग

डॉ. नीलू नीलपरी पूल टेस्टिंग  भारत न-न करते हुए भी संक्रमण 3 की स्टेज पर पहुंच चुका है। ऐसे वक्त में सिर्फ सावधानी ही बचाव है। घर पर रहकर पूर्ण लॉकडाउन का पालन करना ही अपने, अपने परिवार और देश हित में है। मोदी जी की सप्तपदी को समझें और पालन हम सभी करें.. 1. […]Read More


Tomorrow is another day

Deeba Salim Irfan This is a difficult phase for people across the globe but I believe in the ephemerality of Covid-19 and I am a firm believer of Scarlett O’Hara’s words – ‘After all, tomorrow is another day!’ While we wait for the world to heal, we need to stay patient. The need of the […]Read More

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