Team L&M Pandemic impacted a 360 degree change in the way we work and live. Many new norms, hitherto unthinkable, have gained permanence in life. No part of life has been left untouched. And among these is consumer behaviour. To find out how the pandemic changed the consumers’ brand preference during different times of the […]Read More
Tags : brand
This Women’s Day we profile some women entrepreneurs who started small but have nevertheless carved a niche for themselves Rajkumari Sharma Tankha With an aim to create affordable products using high-quality fabrics keeping Indian weather conditions and comfort of women in mind, sister duo Richa & Riya Kalra founded intimate apparel brand Candyskin in 2017. […]Read More