Best Sustainable Villages in the World: UNWTO Picks for Eco-Friendly New Year Travel

Team L&M

As global travellers increasingly seek meaningful and responsible experiences, the United Nations World Tourism Organization (UNWTO) has been recognising villages that exemplify sustainable tourism. These destinations preserve cultural heritage, promote community-based values, and commit to environmental, social, and economic sustainability.

In its prestigious Best Tourism Villages initiative, UNWTO selected 44 villages from 32 countries. Here’s a curated list of some of the best sustainable villages in the world—perfect for a conscious and memorable New Year getaway.

Kaunertal, Austria – Alpine Sustainability at Its Best

Nestled in the Austrian Alps, Kaunertal is home to the spectacular Gepatschferner glacier and forms part of a vast nature park covering nearly 40% of the region.

The village has transformed from a small-scale agricultural valley into a model of sustainable tourism. Initiatives like the Clean Alpine Region focus on climate change adaptation, renewable energy, and eco-friendly mobility. With strong community participation, Kaunertal promotes environmental protection while enhancing local livelihoods.

Soufli, Greece – A Silk Heritage Destination

Located in the Evros region, Soufli is known for its rich silk-making tradition—from mulberry cultivation to textile production. The village is also close to the Dadia-Soufli-Levkimi National Park, adding to its ecological appeal.

Soufli has preserved its authenticity by avoiding over-commercialisation, offering travellers a unique blend of heritage, architecture, and sustainable tourism practices.

Gruyères, Switzerland – Cheese, Culture, and Sustainability

Famous for its iconic Gruyère AOP cheese, Gruyères seamlessly blends agriculture with tourism. Visitors can explore La Maison du Gruyère, a demonstration dairy showcasing traditional cheese-making.

The village stands out for its year-round sustainable tourism model and commitment to preserving natural and cultural assets. Its integration into the Regional Nature Park further highlights its eco-conscious approach.

Batu Puteh, Malaysia – Community-Led Eco-Tourism

Once impacted by deforestation, Batu Puteh transformed itself into a thriving eco-tourism hub through community initiatives. With the establishment of the KOPEL cooperative, locals developed homestays, forest guide services, and cultural experiences.

This village is a remarkable example of how tourism can restore ecosystems, create jobs, and preserve indigenous culture.

Le Morne – Nature, Heritage, and Cultural Legacy

Set against the dramatic backdrop of Le Morne Brabant, a UNESCO World Heritage Site, this Mauritian village offers a unique blend of history, culture, and natural beauty.

Known as the birthplace of Séga music, Le Morne is surrounded by turquoise lagoons, offering world-class kite surfing and the famous underwater waterfall illusion. Its strong cultural identity and heritage make it a standout sustainable destination.

Why Choose Sustainable Villages for Travel?

Sustainable villages offer more than just scenic beauty—they provide:

• Authentic cultural experiences
• Support for local communities
• Conservation of biodiversity
• Eco-friendly travel options

As we rethink travel in a post-pandemic world, these destinations highlight how tourism can be both enriching and responsible.

Plan a Meaningful New Year Escape

This New Year, step away from crowded destinations and explore villages that celebrate tradition, sustainability, and community. These UNWTO-recognised gems promise not just a holiday, but a deeper connection with the world around you.