Booking tickets for movie shows is much easier now

 Booking tickets for movie shows is much easier now

Team L&M joins hands with BookMyShow

The movie ticket booking experience has become a lot more easy. The online entertainment ticketing platform BookMyShow has joined hands with, a chatbot powered by artificial intelligence to offer seamless experience in booking tickets for movie shows.

Niki users can search and book movie tickets across the country at their preferred cinema venues, while simply chatting with Niki, the chatbot. The artificial intelligence powered chat experience provides easy discovery and a host of options to its customers.

Niki uses artificial intelligence, machine learning and natural language processing to make the movie-booking process as simple as talking to a human booking agent since chatbot ‘Niki’ has the capability to understand complex queries. You can apply multiple filters, such as movie name, genre, show timings, theatre location and more, easily in a single text message to Niki, and get the required help. In addition to being speedy and convenient, the experience offered is also highly personalised.

For example, if you want to watch an English action movie today with your office colleagues after work at a theatre near your office on MG Road, you simply have to type Show English action movies near MG Road after 8PM for today, and the answers will pop up telling you the different options you have.

“We are excited to partner with BookMyShow and integrate their movie ticket booking platform on Niki. With our vision to provide consumers with the most natural, simple and intelligent mode of transacting online, we have leveraged our technology of artificial intelligence combined with tackling consumer problems to build a one of a kind conversational theatre discovery and ticket booking experience,” says CEO Sachin Jaiswal.

The team that made it possible

“We, at BookMyShow, have always been keen to partner on initiatives that promote new technologies. We are now excited to take lead in exploring the potential of chatbots in movie ticket bookings in India. With 75% of transactions coming through mobile on BookMyShow, we understand the importance of a ‘mobile first strategy’ and believe that our association with is a step forward in this direction,” says BookMyShow Director Parikshit Dar.


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