Katrina Kaif’s Kay Beauty expands footprint across 100+ beauty stores in India

Team L&M

Kay Beauty products will now be available across 100+ general trade beauty and modern trade stores across the country. The brand was launched by actress- turned-entrepreneur Katrina Kaif in partnership with Nykaa in 2019.

Speaking about Kay Beauty’s expansion, Kaif, who has been actively involved in building the brand said, “My vision for Kay Beauty was to create a diverse and inclusive brand that would resonate with makeup lovers and specifically cater to Indian skin requirements. And today I am proud to see Kay Beauty become such a loved brand because of its high-performing, ultra-glam, and long-lasting products that truly care for the skin. Kay Beauty’s expansion in distribution will further deepen engagement as more and more consumers see, touch, and experience the brand and I’m excited to see its journey across beauty doors in India.”

Built on the principle of #MakeupThatKares, Kay Beauty products bridge the gap between glamour and care. The iconic brand has built a strong community and following among consumers in its two-year journey. The brand has also initiated impactful conversations on its social media channel, championing inclusivity and diversity while steadily growing its online community that today stands at 600K+ followers.