Snitch Founder Siddharth Dungarwal: From a 400 Sq Ft Store to a Fast-Growing Men’s Fashion Brand

Taruna Sharma

Siddharth R Dungarwal, the Founder of Snitch, began his entrepreneurial journey at just 18 years of age. In 2009, he launched a small 400 sq ft retail store named 4EVER in Bengaluru’s Frazer Town, driven purely by his passion for clothing.

Snitch Founder Siddharth R Dungarwal

The store quickly gained popularity, attracting other retailers who wanted to source merchandise from him. “That’s how I entered the B2B business—starting on a very small scale,” he recalls.

Early Challenges and Turning Point

In February 2012, Dungarwal struck a deal with a large manufacturing company to purchase leftover fabric stock. With minimal savings and a loan from a friend, he took a significant risk to secure the inventory.

However, unforeseen challenges arose when the company delayed dispatch due to an audit. The buyer he had lined up cancelled the deal, leaving him stuck with unsold fabric and financial pressure.

“Those were some of the toughest days. I didn’t know what I would do with the stock,” he shares. Many buyers tried to take advantage of the situation by offering prices far below cost.

Determined to recover, he created fabric swatches and circulated them within his network. Soon, a retailer from Mumbai approached him with a new opportunity—to convert the fabric into shirts under his own label.

Entering Manufacturing and Growth

Despite having no prior experience in production, Dungarwal partnered with a factory in Bengaluru to produce an initial batch of 500 shirts. The order was a success, leading to repeat business and marking the beginning of his manufacturing journey.

“I had no knowledge about production, but I learned on the go. That first order changed everything,” he says.

Birth of Snitch and Digital Transformation

Snitch was officially launched in 2019 as a bootstrapped B2B brand catering to multi-brand stores across India.

However, the COVID-19 pandemic in 2020 brought retail operations to a halt. Faced with uncertainty, Dungarwal pivoted towards e-commerce.

Instead of relying solely on online marketplaces, he launched his own website snitch.co.in on July 4, 2020—with just 39 products. This strategic move helped build brand identity while maintaining profitability.

Snitch’s USP lies in sourcing high-quality fabrics and delivering trend-driven designs at affordable prices.

Coping with Competition in E-commerce

As a new e-commerce brand, building customer trust was one of the biggest challenges. With increasing online fraud concerns, consumers are often hesitant to try new brands.

To overcome this, Snitch focused on transparency—clearly communicating return policies and ensuring customer satisfaction. The brand also positioned itself as affordable, making quality fashion accessible to a wider audience.

Today, Snitch continues to grow by introducing new styles and trends daily, strengthening its position in India’s competitive men’s fashion market.