The danger of manipulation is that they work and because manipulations work, they have become a norm, practiced liberally by majority individuals, enterprise, corporate and institutions- regardless of size, industry, geography, ageing and ethnicities. That fact alone creates a systematic and ever increasing peer pressure. With perfect irony, we the manipulators have been manipulated by […]Read More
It’s simple – explains a television commercial – simply put your gold jewellery in the prepaid insured envelope and we will send you the cheque for the value of gold – in just 48 hours– with no questions asked – screams Muthoot Gold and many others – claiming to be the leaders in their said […]Read More
The skin has a tremendous capacity for self-regeneration if properly cared for and it’s never too late to start. The skin that has been properly cared for stays youthful for a longer time. It is also true that neglected skins develop symptoms of ageing prematurely. So, it is important to understand the individual needs of […]Read More
An establishment glorifies and sensitises us all to cleanness with drives, movements which many adore and adapt while others desist, fence with and have issues. Let’s examine what cleanliness — Swachh Bharat means to me: Cleanliness is next to godliness — a phrase that we have grown up with, yet all the while we keep […]Read More
I cannot dispute that manipulations work. Each one of them can indeed help influence behaviour, indeed help influence behaviour and help a company become successful. Yet there are trade-offs. Not a single one of them breeds loyalty. Over a course of time, they cost more and more. The gains are only short term while they […]Read More
In a major innovation in design and engineering, Motorola has created a phone of firsts. Read a 2004 press release that announced the launch of the mobile phone manufacturer’s entry to the ultra competitive mobile phone market. The combination of metals, such as aircraft grade aluminium, with new advances, such as an internal antenna and […]Read More
Today, a great deal of importance is being paid to natural antioxidants. They not only have health benefits, but actually help to delay the visible signs of ageing on the skin and hair. They are called antioxidants, because they prevent and retard the degeneration caused by oxidation damage. One way of taking antioxidants is by […]Read More
Four out of five dentists prefer Sensodyne, touts the toothpaste advertisement in an attempt to get you to try their product – a double blind study conducted by a top university concluded – shared in a late night commercial. If the product is good enough for professionals, it’s good enough for you, the advertising eggs […]Read More
Quitting smoking is the easiest thing I have done and I have done that hundreds of times over, many times over with regular continuity […]Read More
Monsoons are already here! The humidity is already high, with increased sweat and oil secretions. An oily and sweaty skin attracts more dirt and chemical pollutants, leading to pimples and rashes. An acne condition can also get aggravated. In fact, fungal infections are also common. If an infection is severe and causes itching or pain, […]Read More
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