Starbuck comes up with its mobile app
Tata Starbucks Private Limited have come up with their own app, Starbucks® India, giving customers a fast and convenient way to pay for in-store purchases and also earn Stars through the loyalty program using their mobile device. With this, Tata Starbucks becomes the first major retailer in India to provide such a service.
The app can be downloaded on iPhone® and Android™ devices. A customer can pay by scanning the barcode linked to their registered Starbucks Card. Customers can also register multiple Starbucks Cards onto their account within the mobile app.
In addition to mobile payment, the app allows customers to register for the My Starbucks Rewards program, earn Stars, track and redeem their rewards, manage their accounts, and gain access to new product information and promotions.