Grehlakshmi holds webinar with ITC’s Nimwash
Team L&M
To engage home chefs and spread awareness about the usage and benefits of ITC’s NimWash, Vegetable & Fruit Wash, Grehlakshmi, the No. 1 Hindi women magazine, hosted a webinar in association with ITC’s Nimwash. Said to be the biggest online event, it witnessed presence of around 2,500 housewives online and entries of more than 100 home chefs for the ITC Home Chef Contest. The winners of the contest were Shalvi Gupta, Sheetal Aggarwal and Manju Sharma.
The show also saw renowned Indian celebrity chef and restaurateur Kunal Kapur sharing some quick-cooking tips and how ITC Nimwash is the first step for all his recipes. This was clubbed with an engaging session by celebrity dietitian and nutritionist Shikha A Sharma who gave advice to the audience on how to eat and keep healthy.
The platform provided an opportunity for home chefs to socialise, network, meet celebrities, play games and win great prizes. Peppered with social influencers like Dilli Ki Ladkiyaan, A Classic Mom, A Classic Mom, Retro Pop Lifestyle, The Inspire Spy, Desi Woo and Life&More, the event received good online visibility and engagement.
