Buoyed by the successful launch of Gaana HotShots (short videos), live streaming and podcasts, India’s largest music streaming app, Gaana has consolidated its leadership position in the country’s audio OTT sector with over 185 million monthly active users.
The platform is currently powering more than 3.3 billion streams with more than 35% contribution from regional music. Efforts on AI/machine learning-based recommendations have shown great progress, and are now powering more than 27% of music consumption. Podcasts on Gaana are contributing more than 50 million minutes of consumption and the UGC podcast platform is now seeing more than 2500 user-generated podcasts per month.
The latest to join the bandwagon in Gaana’s new product initiatives is HotShots, a short video section (similar to TikTok) within its app, that offers Indian content enthusiasts intuitive, seamless & snappy tools to create & share short viral videos. This will offer emerging & established influencers the perfect opportunity to create an audience for themselves and build their own success stories. Top influencers and creators like Neha Kakkar, Darshan Raval, Riyaz Aly, Avneet Kaur, Jannat Zubair, Awez Darbar, Anushka Sen, Nagma Mirajkar, Ritz Badlani and Baba Jackson have joined the Gaana HotShots platform to create exclusive content across music, comedy, dance, lip-sync and other categories. In the past three weeks, more than 300,000 creators have signed up on Gaana HotShots to offer creative short videos.