CAIT campaign to impart digital skills, e-commerce knowhow to small traders

 CAIT campaign to impart digital skills, e-commerce knowhow to small traders

The trader body plans to equip one crore Indian traders, including MSMSs, women entrepreneurs and small business owners in remote corners with digital skills by 2022

Team L&M

The Confederation of All India Traders (CAIT) & the Mastercard today launched Digital Gyaan Se Vyapaar Nirmaan, a joint national campaign to help small businesses across India to acquire digital skills that are critical for their post-pandemic recovery and revival. The two organizations will work to jointly enable access to digital learning for one crore Indian traders in remote areas across 300 cities by 2022. This will be done via a series of virtual knowledge sessions allowing for a personalised learning experience. Besides, conferences will be held with local traders in a number of cities across all states. The sessions will be especially helpful for groups such as women entrepreneurs and small business owners, who may not have access or the ability to attend regular courses.

The CAIT will engage ministers from the Union Government, State Governments, heads of public sector banks, fintechs and experts from various sectors to conduct the virtual and physical knowledge sessions that will focus on a range of topics that are important to traders. These topics include challenges in digital adoption, new product innovations to help traders and businesses get online, and safety and security of digital payments and support policies from the Government.

Praveen Khandelwal, National Secretary General, CAIT said, “Small businesses have been the worst hit during the ongoing Covid-19 pandemic and our efforts are aimed at supporting them with skills that will help them survive in this challenging time. The knowledge series designed with Mastercard will cover diverse topics from across the value chain to help build business continuity and resilience. We are proud of our partnership with Mastercard which also supported almost one lakh traders with sanitisation kits and awareness during the worst phase of the Covid-19 outbreak.”

Ravi Aurora, Executive Director, Global Policy Affairs & Community Relations, Mastercard said, “To support the vision of a Digital India of Prime Minister Shri Narendra Modi, Mastercard has been relentlessly focused on enabling small businesses to adopt digital tools and accelerate digital financial inclusion. Mastercard is delighted to launch this new initiative, with long-standing partner CAIT, that will help to narrow the digital knowledge gap for small busi- nesses while also raising awareness of existing schemes by the Government of India.”



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