Invest India, IIA and Amazon India join hands to launch ‘India ODOP Bazaar’

Team L&M

Amazon India has collaborated with Invest India and Indian Industries Association (IIA) and launched India ODOP (one district one product) Bazaar. Union Minister of MSMEs Narayan Rane unveiled this dedicated storefront that showcases and celebrates unique local products from sellers across India at a virtual event in presence of Deepak Bagla, MD and CEO Invest India, Ashok Kumar Agarwal, President, IIA and Manish Tiwary, Country Manager, India Consumer Business, Amazon India.

The India ODOP Bazaar will feature hundreds of ODOP and Geographical Indication (GI) products from local businesses across all Indian states, with a special focus on handlooms & handicrafts created by local Indian artisans as well as locally produced agricultural specialties from across India.

For customers, it means they will get easy access to varied and unique products such as Chikankari from Lucknow, Dhokra metal craft from Bastar, Coffee from Chikamagaluru, Sambalpuri Ikat from Sambalpur, Warli Paintings from Sahyadri and Muga Silk from Kokrajhar etc.

“MSMEs are the economic growth engine of New India. The India ODOP Bazaar will showcase some of the most unique products that our MSMEs, weavers and artisans have to offer,” said Rane at the inauguration.

Manish Tiwary, Country Manager, India Consumer Business, Amazon India said, “Our focus has always been on enabling small businesses, entrepreneurs, weavers and artisans to grow their business through ecommerce. The launch of India ODOP Bazaar mirrors this focus as it brings enhanced visibility to some of the most unique products from sellers across India. We remain committed to our pledge of digitizing 10 million MSMEs by 2025 and contribute to the vision of an Atmanirbhar Bharat.”