adidas opens its largest retail store at Brigade Road in Bengaluru
World Boxing Champion and adidas athlete Nikhat Zareen (centre) at the store launch
Team L&M
Sportswear giant adidas unveiled its largest store in Bengaluru, at Brigade Road. Spread across 6500 sq. ft of retail area across four floors, the store focuses on three important pillars viz experience, sustainability, and credibility.
World Boxing Champion and adidas athlete Nikhat Zareen inaugurated the store. “I remember when I got my first pair of adidas shoes. It was a monumental moment for me as it was a pair which empowered me and to this day, I cherish it. That was my entry into the world of adidas, and from there on the possibilities for me have been endless,” she said.
The store offers a wide variety of products for men, women and kids across categories like running, training, sportswear, football, basketball, golf, tennis & outdoor. The store also has multiple sport and experience zones like an exclusive football floor with extended terrace play area, a gaming inspired lounge with anx-box and an activity area for kids. It is also enhanced using advanced technology which includes immersive screens, digital plinths to give customers a superior digital shopping experience.
In line with adidas’ long-term vision and commitment towards sustainability, the store houses a dedicated ‘Sustainability Wall’ which has been designed using electronic waste, displaying the End Plastic Waste logo. That is not all, the central Atrium installation at the store has been created in collaboration with local artists using only recycled bottles and plastic containers.
“The store not only provides our consumers a global shopping experience, but also gives them a glimpse into the world of possibilities with adidas, be it through our experience zones, our digital touchpoints, or our commitment to sustainability which comes to life with the sustainability wall and the installation made from plastic waste. We consistently want to elevate the in-store experience for our consumers through innovation, creativity, and design,” says Sunil Gupta, Senior Director, Brand adidas
