“We are thrilled to announce this music series and we are confident that it will be a new milestone in our journey. Music has always been a passion point for the youth who are seeking authentic and newer avenues of immersive experiences with diverse music forms and artists. We are confident that Ultra Soulflyp will become a new platform to connect the cultural dots for our communities through music,” says Vikram Bahl, Chief Marketing Officer, United Breweries Limited.
Ultra Soulflyp aims to build immersive experiences through alternative music genres. Designed with the aim of building a community enriched by musical experiences, Ultra Soulflyp’s calling card will be its focus on tech-led immersive experiences sound-tracked by new, creative and exciting dance music genres.
Its focus on technology-led immersive experiences will also seek to highlight talent – local and international – and offer opportunities to young creatives and designers whose ideas navigate multiple disciplines and artforms.
In its first edition, it will feature a four-city launch tour with artists like gqom king DJ Lag and urban jazz pioneer IAMDBB, supported by Indian acts in Bangalore, Mumbai, Delhi and Goa later this month.