House of Veda forays into Organic Oil Category

Team L&M

Health and wellness brand, House of Veda has launched organic cold-pressed oils that are rich in natural antioxidants to promote bodily health, and organic pulses.

House of Veda’s Organic Cold pressed oils come in four variants – Organic Groundnut Oil is extracted from high-quality organic groundnuts of Gujarat with cold pressed technique. Organic Mustard Oil is extracted from mustard seeds that are taken from Rajasthan and are naturally processed. Organic Sesame Oil is extracted from Rajasthan’s organically grown sesame seeds through a mechanical cold-pressing method.

The organic pulses and beans are grown without using chemical fertilisers and pesticides, which retain the maximum nutrients possible during the process. The pulses and beans are naturally protein and fibre rich, providing a daily dose of healthy and wholesome meal. The organic pulses and beans range includes Organic Moong Dal, Arhar Dal, Urad Dal, Masoor Dal, Green Moong Dal, Chana Dal, Rajma (Red, Chitra and Jammu), Kabuli and Black Chana, and Lobia.

“I am delighted to announce the launch of organic cold-pressed oils and pulses in our staple and packaged food category. As a brand, we are on a mission to uplift the lifestyle of people by providing them with healthy and clean products. It has been quite some time since people have started showing their inclination towards healthy eating and holistic living, so we are certain that these products will soon become our consumer’s preferred choice,” says Amrinder Singh, Director of House of Veda

“This new category launch is based on our understanding of the preferences of our consumers for a healthy lifestyle. Entering this category will give a fresh perception of the values and character represented by our products. With this launch, we intend to expand our reach and continue to showcase our commitment towards our consumers,” adds Dawinder Pal, Business Head, House of Veda

The brand is currently available in Delhi/NCR, Chandigarh Tri-cities (Chandigarh, Mohali, Panchukula), and Ludhiana.