ITC Fabelle introduces ‘One Earth’ collection

 ITC Fabelle introduces ‘One Earth’ collection

Team L&M

Inspired by the sentiment of Vasudhaiva Kutumbakam‘ (the world is one family), Fabelle Exquisite Chocolates, the home-grown luxury chocolate brand from ITC Ltd, has introduced its latest innovation – Fabelle One Earth Collection at an event held at the ITC Sheraton, New Delhi. This it has done in a strategic collaboration the acclaimed Australian food critic and TV presenter Chef Andy Allen. This signature luxury chocolate offering has been meticulously handcrafted with finest ingredients and cocoa. It comprises of 10 unique truffles, each of which truly represents the essence of the rich and diverse flavours of nations from across the world – Afghanistan, Australia, Bangladesh, England, India, New Zeland, Netherlands, Pakistan, Sri Lanka and South Africa.

A selection of hand-picked ingredients, including Afghan Figs, Australian Macadamia, Bangladesh-inspired Posto, England’s Morello Cherry, India’s Walnut, Condensed Whole Milk from the Netherlands, New Zealand’s Apple, Aqua Rose from Pakistan, Sri Lankan Coconut and South African Orange, were artfully harmonised to create these chocolates. Each truffle therefore tells a unique story of the country that inspired this specific creation.

Talking at the launch function yesterday, Rohit Dogra, Chief Operating Officer – Chocolates, Coffee, Confectionary & New Category Development Foods Division, ITC Limited, said “Fabelle is dedicated to giving chocolate lovers true world-class experiences. With Fabelle One Earth, we aim to bring people together through the magic of chocolate. This special collection has 10 distinct truffles, each with a singularly delectable taste.  The assemblage of speciality ingredients inspired from different countries brought together in one box of chocolate truffles, the Fabelle One Earth showcases the brand’s commitment to creating unique tastes and textures.”

Commenting on the collaboration, Allen said, “Fabelle One Earth is a culinary journey that encapsulates the essence of diverse cultures and flavours from ten different countries. It was result of countless hours of craftsmanship, relentless commitment and tireless exploration of global flavours that have gone into the curation of each of the truffles. We are extremely happy with the outcome and hoping that everyone enjoys this beautiful amalgamation of chocolate and culture.”


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