Handloom visualiser Shashiv Chandran recently launched the Utsav website with an elegant collection entitled Rang Pratha. The collection showcases traditional handlooms that have been infused with contemporary textures, weaves, hues and patterns in a new range of sarees, fabrics, dupattas and salwaar-kurtas. Utsav has been working with master weavers from across India for almost three decades now.
“Rang Pratha is my tribute to bring back colour into our lives, recently strained and stressed by the Covid-19 pandemic. Utsav’s endeavour is to support our weavers and printers during their current economic slide. I believe in hope and in the restored future of our traditional handlooms and weaving traditions,” says Chandran.
Available online https://www.utsav.in