Ethicus, India’s first Organic Farm to Sustainable Fashion Brand releases its latest collection Mumbai Meri Jaan for the very first time in Delhi.
The Exhibition will be held on July 28 and 28 at Aga Khan Hall, Bhagwan Das Lane, Mandi House, New Delhi from 10.00 am to 7.00 pm.
A farm to fashion initiative of the husband & wife duo Mani Chinnaswamy and Vijayalakshmi Nachiar, Ethicus is the country’s first organic and sustainable fashion brand.
Established in 2009, it was launched with the aim to revive the rich local hand weaving traditions of the area through product development and design intervention.
Each of its products is a handcrafted masterpiece, beautifully designed with intricate textures using a wide range of eco-friendly colours.
Ethicus designs are an amalgamation of contemporary and traditional. The weavers are equally involved in the design process to help ideate various techniques of weaving, bridging the relationship between the designer and the weavers. Every design follows a theme and tells a story!
What’s more: In line with the philosophy of inclusive growth, all Ethicus products carry tags with the picture of the weaver on it. It also states his/her name and the number of days it took him /her to weave the product.