Richa Chadha to celebrate everyday heroes, random acts of kindness

Team L&M

The world has been upside down for over a year-and-a-half now and constant influx of negative information, either regarding or revolving around Covid-19, has become a part of the “new normal” that most of us are still trying to get accustomed to.

Taking notice of the overwhelming effects of the news we get to watch in our country and act upon it, actor Richa Chadha is starting an all-new, alternate page on Instagram –  The Kindry. Richa realises that since news is by nature negative most of the time, positive deeds aren’t amplified enough. However, telling people to ‘be positive’ and ignore their reality is also toxic positivity. The idea that mankind is unkind is deeply rooted in our collective consciousness, thanks to mass media. All attempts to create an alternative reality where people value kindness and integrity are treated as fluff. Therefore, The Kindry is an attempt to recognise hard and brave work as well as positive actions during these worst of times done by ordinary people of the country, our real heroes who have risen to the challenge.

 

 

The Instagram page will be managed by her and co-founder and designer, Krishan Jagota. “With The Kindry, I intend to help find relief in a pent-up nation of people. By amplifying stories of courage and selflessness and celebrating unsung heroes via social media lives, interviews, etc on the page, I believe we can create a community of empathetic people who are also willing to share stories and help each other,” shares Richa.

Through this page, the actor is also looking at crowdfunding partnerships to possibly provide aid and encouragement to heroes. “We’d even like to create content – short films, feature films, songs, podcasts – that inspire empathy not just to Indians but to the whole world. Over time, I hope this will build a society where people are encouraged to be kinder to one another,” she adds.

Link: https://instagram.com/thekindry?utm_medium=copy_link