2020 as a year, has been etched in everyone’s minds, for all the wrong reasons. Given the pandemic, everyone has faced setbacks. However, it’s for us to decide how to overcome these setbacks and march ahead. The will and determination to move forward comes from within, and this year, the 12th Season of Kaun Banega Crorepati (KBC) gears up for the most celebrated comeback with the thought – Jo Bhi Ho, Setback Ka Jawaab Comeback Se Do.
Since inception, KBC has been celebrating the human spirit and the never-give-up attitude. Just like KBC, as a show, makes a comeback amidst the current pandemic, the campaign of this season brings forth relatable examples, through humane stories, which inspire and encourage people to make a greater comeback in life. Conceptualised and written by Nitesh Tiwari & Nikhil Mehrotra, the campaign is directed by Nitesh Tiwari, and it touches a raw nerve.