CSR & Sustainable Development: Strategies, Practices & Business Models, an edited book by Jitendra K. Das, Shallini Taneja and Hitesh Arora, Professors at FORE School of Management, New Delhi was launched early this week. The book critically analyzes the role of Corporate Social Responsibility (CSR) in achieving Sustainable Development in emerging economies. Published by Routledge -Taylor & Francis Group, U.K., it was released by VK Singh, Director (Personnel), Power Grid Corporation of India Limited at the FORE campus.
The objective of the book is to bring together the recent developments, effective frameworks, business models, and strategies adopted by companies and the book looks at how they contribute to sustainable business growth. It discusses diverse themes such as green marketing for promoting sustainable development; digitization and sustainability concerns; communication strategies for CSR; ethical standards in Indian advertising; microfinance as an instrument for achieving sustainable development; the role of CSR in the Skill India initiative; and CSR activities of Indian listed companies. It also provides solutions to challenges in achieving Sustainable Development Goals (SDG’s) at local and global levels.
Drawing on in-depth case studies, the book is an essential read for corporate professionals, students, and researchers of CSR, management studies, development studies, business studies, economics, environmental studies, green marketing, and sociology. In fact, those involved in policymaking, NGOs, public and private sector corporations, and consultants in sustainability reporting, business ethics, and sustainable development can also draw heavily from the book.