In his new book, Leadership with Soul, the CEO of Intertek Group André Lacroix reveals his formula for how to make businesses flourish. He shares his outstanding insights, developed over a long and diverse leadership career, to present a people-centric approach guaranteed to change everyone’s outlook on leadership.
Lacroix has an exceptional record of value-creation at every company he has ever led. Over the years, he has become a recognised authority on sustainability in the corporate world, having helmed industry stalwarts like Ernst & Young, PepsiCo, Colgate, Burger King, Euro Disney, Inchcape Reckitt Benckiser, and Intertek.
The book focuses on understanding ways people can inspire global organisations to outperform the competition. It discusses methods on how to create a truly customer-centric organisation and leave a sustainable legacy for future generations.
Published by Eska, in Leadership with Soul, the author says, “Those of us who are leaders of large or small companies, private or public enterprises, big or small business units, profit or non-profit organisations, have an essential role to play to build back a better society. Around 3.3 billion people across the world work every day. We corporate leaders have a huge responsibility to make the workplace a better, safer and more sustainable environment for each and every one of them.’
Adding further, he says, “Leading a big or small business unit in any large company is not easy given the politics that often hinder progress. Running a small company with limited resources is hard work for the leadership team. Leading a public institution is highly complex given the multiple stakeholders to manage. Being responsible for a non-profit organization is far from trivial. Being part of any government is an incredible leadership challenge too. Notwithstanding these challenges, leaders have to accept the fact that just 20 per cent engagement in the workplace is simply not acceptable for all stakeholders- ers, as it clearly demonstrates that organizations are not reaching their full potential. It’s time for a change!”