This year, Diwali is unlike the usual. There will be restricted gatherings and limited exchange of gifts. Diwali has always been the festival of togetherness extended not only to near and dear ones but to acquaintances, neighbours and colleagues as well. With the objective to spread a strong message of staying indoors, gifting brand Ferns N Petals has launched a new digital campaign #Deepawali Apni Si.
Through this ad film, the brand reiterates the message of social distancing during these tough time of the coronavirus outbreak while also keeping the cheerful festival celebration alive, albeit an intimate affair. The heart-warming reel, conceptualised by the creative team of Ferns N Petals, spotlights the joys of festivity and gifting tradition with loved ones staying near and far.
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