To challenge one of the most common misconceptions – getting healthy is a complex, time-consuming and an arduous exercise – a 12-day mega fitness festival, Mission Fit India, was launched in the National Capital. Coinciding with the ongoing fitness challenge initiated by Union Sports Minister Rajyavardhan Singh Rathore, the festival got off to a grand start in the presence of actor Suniel Shetty, yoga guru Baba Ramdev and Patanjali Group managing director Acharya Balakrishna.
Divided into four phases, the festival aims to reach people across 43 cities in India with the objective of encouraging every Indian to be fit. The campaign will be hosted on radio platforms across the country. To be conducted in four phases with an aim to reach 220 million people, the first phase, called Fit Basics, will be conducted for three weeks to address the myths associated with fitness. The second, Suniel ki Sena, will be spearheaded by the actor and continue for six weeks with 21 fitness experts including Vrinda Mehta coming on board to guide the listeners on fitness, mental health and body transformation.
Celebrity chef Vivek Ratnani will offer his expertise on wellness and nutrition. This will be followed by the third phase, Fitness Wars, which will witness RJs from 43 cities come together to test their endurance for six weeks. Finally, it will be the finale where the selected ones would take up base in Uttarakhand for a transformation challenge.