SKO collaborates with Anaita, launches stylish shoes for women
Foraying into the world of women’s shoes, SKO has collaborated with Former Vogue Fashion Director fashionista extraordinaire and OG influencer Anaita Shroff Adajania. Anaita is a name synonymous with style in India and as founder of Style Cell, Anaita, has dressed the who’s who of Bollywood, the country’s elite, and international personalities for decades.
The new collection spans the entire spectrum from comfortable flats and sandals to platforms and heels extending up to 4.5 inches! It is focused on clean lines and contemporary outlook. Says SKO Founder Nishant Kanodia, “I have really enjoyed working with Anaita. Her creativity and design direction will be a great value addition to what we have already built at SKO. We have focused not just on the superficial look and style of the shoes, but really tried to ensure that each pair provides extreme comfort, allowing the wearer to enjoy themselves while looking great too.”
Designed with Anaita’s expert input and unmatched eye for fashion and aesthetics, each shoe in the collection carries a tiny heart on the sole, as a tribute to the style icon. “Hearts are my favourite shape, and I love that each shoe in the ASA x SKO collection has that little reminder on it and spreads love with every step we take,” he adds.
The ASA x SKO Line carries shoes for every woman and are versatile in their wearability, transitioning easily from work to a night out, or from errands to brunch with the girls. “We feel our line will work for any and every occasion after all its comfort with style, your style”, says the duo, who has chosen a colour scheme which highlights pop colours and more for spring and summer, adding some metallics that can be worn year-round.
The collection focuses on experimenting with colours and carries a wide range of styles from flats to platforms and heels, with self-expression and the customer’s own personal style and aesthetic at the forefront. “I have always felt that the right pair of shoes can be an instant mood lifter and can really elevate any outfit. With this collection, after years of choosing the best shoes for so many people, I can bring what I think is cool and fun to the table. Individual style is really at the forefront of the collection, allowing each person’s personal aesthetic to shine through while also ensuring the shoes are the on-point accessory for any look,” says Anaita.
The collection is poised to launch with new drops ever so often and the ASA x SKO also has a customisation option on the website, allowing customers to choose bespoke colours, creating a truly one-of-a-kind product that best expresses your style.