Myntra launches Meena Bazaar to boost Indian wear category

Team L&M

Myntra has announced the launch of Meena Bazaar, a renowned Indian wear brand known for its ethnic wear – sarees, lehengas, kurtis, shararas, ghararas etc among others. This is Meena Bazaar’s first-ever partnership with an e-commerce platform in the country.

Founded in 1970, Meena Bazaar originally began as a small store in Delhi, selling printed sarees, and over the years has evolved into a leading retail name with presence in over 45 countries.

Speaking on the association of launching Meena Bazaar, Sharon Pais, Chief Business Officer, Myntra, said, “It is a privilege to onboard iconic fashion brand Meena Bazaar that has served generations of shoppers, onto our platform. This association will go a long way in creating a strong impression in the minds of shoppers about Myntra and its fashion proposition as we cater to the widest segment of audiences with an array of options to choose from across price points. Ethnic wear is a category with strong growth prospects and we are betting big on this category, especially ahead of our flagship biannual fashion event, EORS, slated to be held this month. We look forward to a meaningful association with Meena Bazaar.”

Added, Anu Manglani, Founder, Meena Bazaar, “An alliance with Myntra will be an opportunity for various customers to experience our brand who are currently unable to. Furthermore, customer convenience will be enhanced since shopping online will help them avoid city pollution, travel time, and costs associated with shopping offline.”