Moda Biella forays into India
A beautiful fusion of old-value provenance and progressive techniques is the true essence behind Moda Biella. The brand is a result of centuries of tradition from Biella, brought to India with impeccable quality, unmatched finish and truly Italian style. Heralding luxurious fabrics, Moda Biella ups the ante on men’s style by offering exquisite designs with utmost comfort.
Explaining why the group invested in an idea of bringing an Italian heritage brand to the Indian market and how the company plans to accomplish its strategic goals, Vikram Mahaldar, (MD & CEO, OCM) talked about the market landscape and about the niche segment that luxury brands held.
“Moda in Italian means fashion and Biella is the textile hub of Italy. Hence the brand connotes fashion from Biella. The way the retailers have complimented the range has really boosted our confidence and we believe Moda Biella will be a strong brand to reckon with in the future,” he said.
Moda Biella presents a brilliant array of unique fabrics in exotic blends of cashmere, merino, silk and linen. The range of fabrics is for the discerning customer and excels in technical innovation.