Lexus teams up with Abraham & Thakore to co-create limited edition jackets
Lifestyle luxury brand Lexus has joined hands with renowned designers Abraham & Thakore to release limited edition jackets featuring custom designs. The collection, titled Lexus Life, is designed based on the Lexus philosophy, complementing the Lexus style and its purpose as a luxury lifestyle brand in India. The collection is in line with the brand’s Omotenashi principles of luxury and fulfilling guest needs.
The menswear range is a striking electrified jacket quilted using Trapunto technique – layers of tabby silk are stitched together to create a layered, tone-on-tone effect. The corozo buttons are made from the nut of a palm tree and are akin to ‘vegetable ivory’. The womenswear is a majestic electrified puffer jacket, featuring a contrast stitch. Quilted in pure shot silk, the jacket’s light weight viscose lining keeps one warm and comfortable. The collection features Abraham & Thakore’s signature touches in a design sensibility that is thoughtful and inspired by traditional craftsmanship.
Commenting on the new range, the designers said that Lexus Life is all about the luxury of craft, the sustainability of design and the beauty of hand. “The design language of brand Lexus matches the DNA of Abraham & Thakore that is understated, bold, luxurious and humble. We are happy to see the start of an exciting journey together towards making luxury personal,” said Rakesh Thakore f Abraham & Thakore.
“As a conscious lifestyle luxury brand, we are always open to working with like-minded brands and individuals who believe in crafting amazing experiences for a better tomorrow. We are proud to partner with Abraham & Thakore who are bringing their own creative aesthetic to reflect contemporary yet non-conforming fashion and sustainability that is synonymous with both the brands. Both Lexus and A&T believe that real luxury lies in specially crafted products in limited numbers of high quality and this collection is no exception,” added Naveen Soni, President, Lexus India.