FACES CANADA, a beauty brand with a Canadian heritage spanning over 40 years with beauty products enriched with potent natural ingredients and free from harmful chemicals, celebrated this Lipstick Day with a #LeaveAMark campaign on social media. The campaign debuted on July 29 with a participation of 350 influencers reaching across the length and breadth of the country.
The #LeaveAMark Campaign was about celebrating women’s accomplishments and their efforts that have made a difference. In turn, leaving iconic memories along a hard-worn journey and creating a community that can empower as well as inspires women and men from different walks of life.
The campaign garnered over two million views and 2000+ engagements. #LeaveAMark campaign witnessed around 400 consumer entries for the contest spanning across cities like Goa, Mumbai, Vizag, Chennai, Mysore, Kolkata, Delhi, Orissa, Ahmedabad and many more. The five most inspiring stories from the campaign won makeup hampers worth up to Rs 50,000 with their stories amplified on the brand page.