Celebrating diversity and individual style

With an array of essential products to see you through Autumn/Winter, Superdry’s latest collection has been built for longevity with sturdy materials plus practical and clever design details. From comfy Sherpa hoodies and classic block colour tees to super-soft lined elite joggers and camo cargo pants, this collection will ease you back into the reality of a new season.
Relentless innovation goes technical for AW19 combining Superdry’s signature 360 design detail with technical fabrications and trims. Making style and functionality work in unison to create an ultimate product range.

 
The three major highlights of this collection are Reversible, Reflective and Illumination – from reflective detailing and reversible jackets to illuminating trims on bags, this seasons technical innovation is sure to make you feel amazing whilst offering incredible value for money.
REVERSIBLE – Classic Superdry colours and prints collide to make unique reversible jackets. The jacket offers incredible innovations, increased usability, two looks in one and a great talking point.
REFLECTIVE – The Racer Reflect jacket is the clear standout piece with its 360 reflective shell – a stand out all over reflective piece with contrast black panelling and prominent Superdry branded taping.
ILLUMINATION – Be seen with illuminated backpack – three flashing modes and a replaceable battery pack.