Women Homebuyers Driving India’s Premium Housing Market

Team L&M

The role of women in India’s real estate market is undergoing a powerful transformation. No longer just participants in home-buying decisions, women are increasingly emerging as independent investors and property owners.

According to the ANAROCK H2 2025 Consumer Sentiment Survey, the number of women interested in buying homes priced above INR 90 lakh has risen dramatically.

• 2019: Only 25% of women preferred homes priced above INR 90 lakh

• 2025: That number has surged to 61%

This shift signals a major change in women’s financial confidence and their growing influence in shaping India’s residential real estate market.

Rising Preference for Premium Homes

The survey reveals that a significant portion of women homebuyers are now targeting higher-value properties.

• 37% prefer homes priced between INR 90 lakh and INR 1.5 crore

• 14% look for properties in the INR 1.5 crore – INR 2.5 crore range

• 10% aim to buy luxury homes priced above INR 2.5 crore

This trend highlights the rise of high-net-worth women investors in India, reflecting increased financial independence and wealth creation among women.

Real Estate Emerges as Women’s Favourite Investment

Real estate is increasingly becoming the most preferred investment option for women.

Santhosh Kumar, Vice Chairman – ANAROCK Group, explains:

“The modern Indian woman prefers brick and mortar over traditional FDs and gold, driven by growing financial independence and a search for high-yield assets. For many women today, real estate has become the ultimate investment vehicle.”

Key investment preferences among women include:

• Real Estate: 71%

• Gold: 18% (up from 8% in 2019)

• Fixed Deposits: 13%

• Stock Market: Just 3%, down from 20% in 2019

While gold remains a trusted investment, the stock market has seen a sharp decline in popularity among women investors.

Women Prefer Bigger Homes

The survey also highlights a strong preference among women buyers for larger living spaces.

• 54% prefer 3BHK homes

• 14% prefer 4BHK and larger homes

• Interest in 1BHK homes has dropped to 4%, compared to 8% in 2022

This trend reflects changing lifestyle aspirations, including the need for more spacious homes for families, work-from-home setups, and long-term investments.

Santhosh Kumar adds:

“Women homebuyers have consistently preferred spacious homes. The data confirms that demand for larger homes is a sustained trend rather than a temporary shift.”

Growing Interest in Newly Launched Projects

The ANAROCK survey also points to a growing interest among women buyers in newly launched residential projects.

• 20% of women prefer new-launch properties, compared to 9% in 2019

• Preference for ready-to-move-in homes has slightly declined to 32%, from 33% earlier

This shift reflects a more investment-driven approach, as new projects often offer better pricing and future value appreciation.

Women buyers also tend to prefer projects by reputed and listed developers, which provide greater transparency and confidence.

Women Redefining India’s Real Estate Landscape

The ANAROCK survey polled 9,800 participants, including 4,900 women, and highlights how women are reshaping the housing market.

The end-use to investment ratio among women homebuyers now stands at 71:29, compared to 77:23 in 2019, indicating a rising interest in property as an investment asset.

As financial independence grows, women are no longer just securing homes for stability — they are actively building wealth through real estate.