Team L&M
Supradyn, India’s leading multivitamin brand from Bayer’s Consumer Health division, commissioned the Supradyn Fatigue Survey, a study conducted across 10 cities, revealing that 85per cent of young Indians wake up tired among other astounding findings. Released in conjunction with National Nutrition Week, the survey underscores Supradyn’s mission of ‘One Nation 100 per cent Nutrition,’ aimed at raising awareness of the growing nutrition gap and promoting self-care. The findings shed light on the alarming rise in fatigue among India’s working population, with significant regional and demographic variations.
India, with its large and dynamic youth population, faces significant challenges related to fatigue and exhaustion. The Supradyn Fatigue Survey highlights the urgent need to address factors contributing to this issue and to implement supportive measures to enhance energy and well-being. Conducted by Hansa Research Group, across 10 cities and involving men and women aged 25-45 from NCCS A and B categories, the study represents a population of 20 million. The survey states that 96% of Indians feel they lack essential micronutrients and multivitamins, leading to low energy levels.
The survey on fatigue among young Urban India in the 25-45 year age group reveals that 83% frequently need breaks due to tiredness, while 74 per cent struggle with daytime sleepiness or staying alert hampering their productivity. Furthermore, 69 per cent find it difficult to start or complete tasks, and 66 per cent are unable to finish daily activities due to fatigue implying extremely low energy among our working population. Geographically as well, metros like, Pune (57 per cent) and Bengaluru (59 per cent) have the highest proportion of people who feel their diet lacks sufficient micronutrients. Moreover, 78 per cent of those aged 25-35 experience daytime drowsiness, compared to 72 per cent of the 36-45 age group. These findings highlight the significant impact of fatigue on daily life.
Sandeep Verma, Country Head of India, Bangladesh and Sri Lanka at Bayer Consumer Health Division, commented on the survey’s findings, “Supradyn has led the conversation on nutrition and has been a strong advocate for the importance of addressing micronutrient deficiencies. Our Supradyn Fatigue Survey reveals significant fatigue among the workforce, which directly impacts their productivity. These findings underscore the urgent need to address the nutritional gaps in our country. At Supradyn, India’s leading multivitamin brand, our mission is to champion the vital importance of 100 per cent nutrition for optimal health of all Indians. Don’t let fatigue slow you down—energise your day with Supradyn’s balanced multivitamins and thrive!
Prof. Dr Ketan K Mehta, Sr Consultant Physician, CardioPulmonologist & Diabetologist, Mumbai comments, “Increased tiredness among youth is a growing concern across the country, as noted by many healthcare professionals. It’s crucial for healthcare providers to address this holistically by promoting not just a balanced diet but also the use of multivitamins to bridge nutritional gaps. Food alone can provide up to 70% of essential micronutrients, leaving a significant gap. As a healthcare practitioner, I recommend a healthy diet combined with daily supplements to ensure up to 100% nutrient intake.”
