Netherlands’ tea bar arrives in India

Team L&M

YOYO Fresh Tea Bar, the internationally renowned and innovative tea pioneer from the Netherlands, has launched its first outlet in India, in Bangalore.

With over 12 years of experience revolutionizing tea culture in Europe, YOYO! Fresh Tea Bar, founded by the visionary Wing Li and brought to India by the dynamic Jose Mohan, is set to enchant Indian tea lovers with its vibrant flavors, customizable creations, and contemporary approach.

Founded in the Netherlands—a country where coffee often dominates the beverage landscape—YOYO! Fresh Tea Bar began with a mission to reimagine tea as a dynamic and creative experience. Its signature pink branding, innovative bubble tea offerings, and personalized beverages including the unique warm bubble teas—have since captured hearts across Europe. By introducing warm bubble teas, a comforting twist on the globally loved bubble tea trend, YOYO! brings a fresh and cozy option for tea lovers, especially during cooler seasons. The brand now aspires to establish a similar legacy in India, celebrating the country’s deep-rooted tea culture.

Globally, the bubble tea market is booming, with a valuation of roughly $2.75 to $3 billion in 2023–2024, and projected growth to reach $5.4 billion by 2030–2032. The South Asia and Pacific region, one of the largest markets, dominates the industry and is poised for further growth, reflecting immense potential in these demographics. A significant driver of this rise is the increasing popularity of bubble tea among the younger generation, drawn to its innovative flavors and customizable options.

“India is the heartland of tea, and its rich heritage aligns perfectly with our journey of elevating this beloved beverage,” says Wing Li, Founder of YOYO! Fresh Tea Bar. “Our vision is to combine India’s love for tea with our innovative global concepts, crafting experiences that resonate with both tradition and modernity.”

The debut also marks the introduction of an exclusive range of ‘India Specials,’ created using locally sourced ingredients. These beverages will seamlessly blend traditional flavors with YOYO’s innovative techniques, offering something truly unique for Indian tea lovers.

“Our India Specials reflect our commitment to honoring the diverse tastes of India while introducing a fresh perspective on tea culture,” says Jose Mohan, Master Franchise Owner of YOYO! Fresh Tea Bar India. “By using locally sourced ingredients, we are not just crafting drinks, but creating a meaningful connection between global trends and local traditions.”