Of printed pride and fashion fever from home-grown brands

Team L&M

With the fashion scene burgeoning year after year, every category is brimming an increasing number of styles and trends. While many a trend may be fleeting, the one of printed clothing is sure to redefine dressing sensibilities and steer the fashion world in a new direction. Whether it is traditional clothing, contemporary fashion or fusion wear, prints are fast becoming an all-season fixture.
As we slowly get over the stay-home, lockdown phase, the thought of stocking up your closets after more than a year of living in basics cannot be more exciting. While you set out to shop for the latest styles and designs, we have put together a list of some of the best home-grown labels that are the print business.

AND’s Vibrant Vibe
Offering a wide palette, AND’s latest collection combines contemporary class, floral prints, captivating designs and premium fabric. Be it co-ord sets, silhouettes or dresses, the casual wear and street style brand is all things exclusive, eclectic and elegant, all while retaining a fine balance between funk and finesse.

Flirtatious’ Tasteful Twist
With cheerful designs, sensuous cuts and exotic appeal at its core, Flirtatious, a resort and swimwear label, oozes a deep sense of allure. If, on the one hand, the bright hues impart a rather fun appeal to the garments, the diverse prints add a striking twist and highlight the beachy vibe of the outfits.

Gulabo Jaipur’s Fusion Flavours
A prêt wear brand, Gulabo Jaipur’s love for women’s clothing reflects in the styles, sizes and colour choices of the brand’s creations. Leading the trend of printed fashion with a combination of modern aesthetics and floral elements, the flowy silhouettes add depth to the look and create an impressionable fashion statement.

House of Fett’s Royal Reign
With individualistic designs, cool prints and a contemporary outlook at the heart of House of Fett’s garments, the street fashion label gives a refreshing twist to everyday fashion. Be it the breezy kaftan, the striped top-and-pant set or the light pink one-piece, the stylish patterns, plush fabric and attractive, printed details take every look a notch higher.

Prints by Radhika’s Artistic Allure
Embracing the power of art and originality, Prints by Radhika incorporates hand-painted art work through its prints, while aptly striking a balance between its raw charm and royal vibe. Right from the white and blue formal set, to the peplum top and matching pants, to the one-shoulder ensemble, every aspect of the ensembles brings to fore an indulgent prêt vibe.

Ridhi Mehra’s Couture Class
Ridhi Mehra’s latest collection, which mirrors stylish cuts and myriad hues, breathes life into its dresses and silhouettes with its floral prints and enticing patterns. If the yellow, tea-length dress stands out with its sharp neckline and offbeat colour choice, the prints add to the depth and character of the attire. The intricate details and the oversized, balloon sleeves, as part of the blue shirt dress, make for a compelling fashion statement, whereas the co-ord set epitomizes modern prêt fashion with its floral designs.