Grado’s Shades of Blue

Grado is ready with a spritely new collection to pay homage to Classic Blue, Colour of the Year 2020. Grado is a coming together of synergies from legacy brands Grasim (erstwhile Gwalior Suitings) and OCM, with an intent to offer the entire product basket to the consumers – ranging from synthetics to cottons to worsted, under the same brand umbrella.

This range will leave the customers speechless with its exceptional colour palette (hues of blue), designs, texture, touch and feel. Colours portray a wide range of emotions and this year’s colour, Classic Blue is set to instill calm, confidence, and connection. Reminiscent of the evening sky, this colour signifies life and vitality. Color trends are fast-paced and ever-shifting similar to fashion trends. These colours are notably dear to the Grado brand ambassador Amitabh Bachchan who has been seen wearing tones of blue right through the past season of Kaun Banega Crorepati.

This new range is available in cotton, blends of poly-cotton, poly viscose and fine wool blends. With an enormous array of shades in place, the range boasts of classic blue, teal, turquoise, azure, cyan, Prussian blue, steel blues, amongst others. The range can be custom-tailored into any choice of ensemble – suits, shirts, trousers and/or jackets.