EARTH DAY: DLF Mall of India to start ‘Active Noida’ with tree plantation, cyclathon
Team L&M
With the world returning to normalcy and a renewed focus on enhancing customer experience, DLF Mall of India, Noida is all set to introduce Active Noida, a one of its kind platform to reclaim the active outdoor lifestyle of its customers for recreation, health, happiness and connection. The platform has multiple engaging activities for an energised lifestyle.
The first edition of Active Noida will commence on the occasion of Earth Day on April 22, with a plantation drive across different parts of the city. In addition to this, a 15 km cyclathon will be organised in the first week of May to encourage the use of non-polluting vehicles and building awareness about the need of a safe traffic environment for cyclists in the city.
To reclaim the active lifestyle, calendarised activities will be hosted at the mall premises throughout the year. Also included will be the curated outdoor experiences catering to all age groups such as marathons, rides, fitness sessions, reading clubs, co-curricular activities/ hobby classes for children, art workshops, jamming sessions, dance classes among others. And to contribute to the development of the city, volunteering events such as plantation drives, trash up-cycling, cleanliness drive will also be organised. There will be exclusively designed modules and activities for senior citizens and differently-abled people.
“Active Noida is one such step, aimed at encouraging residents to adopt an active lifestyle by exploring and engaging in a variety of outdoor activities with a focus on holistic living. It brings us delight to provide newer experiences to our customers without compromising on their health or safety,” says Manish Mehrotra, VP & Centre Head, DLF Mall of India.
Active Noida will be further extended to the RWAs and residential complexes to invite people for the fun ahead, wherein participants can win exciting F&B and shopping vouchers.
