Nutricia International Pvt Ltd (Danone India), with its mission To deliver health through food to as many people as possible, recently announced the launch of Protinex Kesar Badam, a salute to the rich heritage of India and its vibrant tradition with special ingredients like kesar badam for wellness and health. As a leading adult Health Food Drinks (HFD) brand in India, Protinex has addressed the protein needs of Indian consumers for six decades. Launch of Protinex Kesar Badam is the brand’s constant endeavour to serve the Indian consumer with innovations that resonate with them emotionally, strengthening the promise of daily nutrition suitable for the local palate.
“At Protinex, we focus on innovation by anticipating the nutritional needs of consumers in the Indian market. With this launch, Protinex aims to address protein deficiency among Indians by providing palatable solutions which resonate well with the local choices. True to its Indian roots, Kesar Badam doodh creates a sense of nostalgia and is an all-time favourite for most Indians. Kesar is one of the rarest Indian spices with multiple health benefits while Badam is known to build immunity and is well known in Indian households. Protinex Kesar Badam is not just a flavour, it is an emotional bond with our consumers,” said Deepali Agarwal, Marketing Director, Danone India.
Price Rs 350 for 250 g and Rs 560 for 400 g