To bring to light the safety issues of children during the lockdown period, rights-based NGO Sakshi has launched a music video, It Has To Be, under its digital campaign #MakeHomeASafeSpace. In the wake of the Coronavirus pandemic when every individual is required to stay at home for “safety” purposes, it becomes important to make home an actual “safe space” for children, especially when every second kid in India has experienced sexual abuse before the age of 18.
The music video is written and conceived by Sanjiv Sharma, the producer of Indian Idol, Comedy Circus and several other shows and an active board member of Sakshi. He recently took to Twitter to express gratitude to notable celebrities such as Sonakshi Sinha, R Madhavan, Manoj Bajpayee, Neena Gupta, Sonu Nigam and Pooja Batra for being a part of the campaign. In the video, the celebrities are urging the audience to take action to prevent child abuse and make homes a safe space, through the hook line, Let’s do what it takes. Let’s do what we can.
The video was posted by Sonakshi Sinha through her Instagram page and Twitter handles and has received over 2,97,000 views so far. The music video also urges the viewer to click a link in the description where the audience can actively participate by: 1) Watching a video of the work that Sakshi is doing 2) Registering for a free webinar 3) Engaging with the work 4) Donating to make a home safe.
Watch the music video here: https://www.youtube.com/watch?v=Bh80L9Jc__g