Over the last few days, you must have watched a few members of Bollywood fraternity — Akshay Kumar, Tiger Shroff, Rajkummar Rao, Kartik Aryan, Ayushmann Khurrana, Vicky Kaushal, Kriti Sanon, Bhumi Pednekar, Siddharth Malhotra, Ananya Panday, Kiara Advani, Rakul Preet Singh, Taapsee Pannu, cricketer Shikhar Dhawan and Jackky Bhagnani – getting together for a music video that encourages people to be strong to confront coronavirus pandemic. Other than these celebrities, Mumbai Police personnel have been portrayed in the video as the real heroes in these trying times.
Practicing social distancing and lockdown norms, the video has been shot at the homes of these B-Town celebrities itself. Now, short video platform Likee too has stretched out a helping hand as a promotion partner for the song titled Muskurayega India. Produced by Cape of Good Films and Jackky Bhagnani’s Jjust Music, Bollywood bigwigs reassure people in the wake of the ongoing countrywide lockdown that normal days would get back on track.
As part of the partnership, Likee will urge people to watch the song on YouTube to ensure maximum views. Revenues earned and amount pledged through this initiative will be donated to the PM-CARE Funds and the Maharashtra Chief Minister Relief Fund. Likee has also invited Likers to create videos on the song and post it with #MuskurayegaIndia, which is already trending on the platform.