Breezer and Mumbai-based media and entertainment firm Only Much Louder have jointly organized a dance competition for hip hop titled Breezer Vivid Shuffle. It is India’s biggest hip-hop dance festival, with actor Varun Dhawan as its brand ambassador.
It is a pan-India competition consisting of five regional rounds and one grand finale. The regional rounds will be held in Kolkata (October 7), Guwahati (October 8), Bengaluru (October 14), Delhi (October 15) and Mumbai (October 29).
The Grand Finale will happen in Mumbai on November 11, as winning individuals and crews from regional rounds battle it out against each other to be proclaimed India’s best.
The competition consists of four categories in which people can participate based on the dance style: individual categories of 1 on 1 Battles for Popping and B-Boying and group (four or more) categories of Crew Battles and Battle Showcase featuring all styles.
Apart from being the first-ever event of this scale, Breezer Vivid Shuffle also offers India’s largest cash prize pool for a hip-hop dance festival.
There will be international judges specialists in each category as well, for the finale.
Hip hop has gained popularity over the last few years in India. “If there’s one musical trend we’ve seen over the last few years, it’s the rise of hip-hop culture. What’s amazing to see is that this isn’t just music for music’s sake – there are political messages, stories of growing up and much more, in languages as diverse as Marathi and Malayalam,” says Vijay Nair, CEO of Only Much Louder.
“The hip hop dance culture exists all across the country and we’ve been seeing a lot of interest in small towns, not just the metros. With Breezer Vivid Shuffle, we hope to tap this interest and bring these artists to light,” he adds.