Juggernaut has partnered with Hubhopper to create India’s first celebrity audio show for kids where actor Soha Ali Khan will read eight handpicked stories written by Indian authors. The stories are from Juggernaut Books, HarperCollins, Scholastic, Hachette, Rupa Publications, Pratham Books and Karadi Tales.
The idea is to encourage the habit of reading in kids and what better way to do it than putting the tablet and smartphone aside and making them listen to stories just like we used to as our grandmothers told us!
Beginning February 28, every Friday a new read by Soha will be released. “As a mom myself, this podcast is quite exciting for me! New parents have a lot of struggles and keeping their kids entertained as well as busy is a big one. I hope this podcast will take some of the load off young parents and bring fun and joy into the lives of kids who will tune in. This podcast brings back the magic of storytelling! I had a lot of fun reading these stories, and hope that our listeners will have just as much fun listening to them,” shared Soha.
Delighted at the partnership with Hubhopper, Juggernaut Books’ founder Chiki Sarkar said, “We are always thinking about ways get people reading – it’s at the core of our work. Our ambition with this show is to get kids into great storytelling, especially those whose parents may not be able to read with them.
Tina Narang, Publisher – Children’s Books, HarperCollins is in agreement with Sarkar. “Print is no longer the only way to reach out to readers. We need to find new and evolving formats to get children hooked to stories and storytelling and the Podcast is an interesting way forward. We are happy to have a story from our bestselling Flipped Anthology series as part of the inaugural podcasts by Soha,” she says.
“This podcast offers a great cross-media opportunity to bring our stories to a platform where they can be expressed and felt through an experience,” says Nishtha Kapil, Publisher, Rupa Publications.