India’s fastest-growing short-video platform, Vigo Video, successfully completed two years that sums up the brands transformation into a community building and relationship moulding platform. With over 20 million monthly active users, Vigo Video has brought Indian communities together through entertaining and heartfelt visual stories.
To celebrate this community spirit and its memorable journey of two years, Vigo Video kicked off celebrations across eight cities beginning September 20. Within a short time span, the platform has been able to create a strong and unique identity among users. With regional content gaining prominence and creators using their regional dialects to create content, different genres have gained popularity across key markets. From comedy, sketch, acting, to video rendition, one can find multiple vertical categories for users to engage and create content with.
“We are delighted to celebrate with communities pan-India two years of bringing real stories about real people to life through the power of short-form video,” said Ashray Sachdeva, Head of Marketing, Vigo Video.