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BEAUTY & FASHION Events & Launches

Valaya’s new couture journey

Life&More September 10, 2019
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Tabriz, the one-time capital city of one of the most significant ruling dynasties of Iran, the Safavids (their reign is often considered the beginning of modern Iranian history) and later, also one of the most important cities during the Qajar dynasty’s rule, forms the core of our collection this winter. Between these two greats, much flourished in Persia, with both dynasties bringing a scattered Persia together, besides nurturing the crafts and arts of the region. This season’s collection is an ode to, and celebrates, a mystical Persia of the 16th century through the 19th century. The inspiration further manifests itself into three unique collections, each combining Persian intricacies with our three perennial loves: The Royal legacy that defines us, the Nomadic spirit that we always embrace and our penchant for the glamour of the Art Deco period.

COLLECTION ONE: FARSH
A collection inspired by the Persian hunting design carpets, one of the oldest and most elusive carpet styles, infused with the romance with our constant love, the Art Deco period. Our signature midnight blue meets an antique teal and further serenades Golden mustard to create a collection using aged gold metalwork, gota and multicolored threadwork.
COLLECTION TWO: NAQSHBAND
A garden of exotic flowers worked in the finest of metallic threads and beads, borders with delicate glitter, antiquated crystals and pearls, all form a part of a collection that romances rich reds and sage greens in silks, velvets and tulle. We play the role of the modern-day naqshband (master craftsperson) and revel in our bond with Royalty and all things grand with this collection.

COLLECTION THREE: KHAYYAM
Khayyam, the renowned royal tent makers of Persia and the masterpieces they created, form the inspiration of our Nomadic song this season. Blacks, Greys, Burgundy in a medley of materials that come together to create a dramatic montage of raw yet refined elegance. Antique mirror-work, rough cotton yarn, resham and unusual appliqué techniques form the details along with the unique prints of Valaya.

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